A week after sitting down with Elise Bauer of Simply Recipes, I got to reminisce with another seminal food blogger: Deb Perelman of Smitten Kitchen. Deb started Smitten Kitchen in 2006, the same year that Serious Eats launched. Twelve years later, Smitten Kitchen has millions of readers who come to the site for both her fine recipes and her realistic portrayal of her insanely busy city life, testing recipes and posting on her blog with two young children underfoot. Somehow she's managed to also write two best-selling cookbooks, The Smitten Kitchen Cookbook, and her recently published Smitten Kitchen Every Day: Triumphant and Unfussy New Favorites.
When I posited that one of the reasons Smitten Kitchen resonated with so many people is Deb's ability to laugh at herself and readily admit to failure, she responded, "Yeah, I thought that was so strange, that we were supposed to pretend we were perfect. How hard would that be to maintain? I'd last maybe a day, like a week perhaps...That's not life."
What explains the success of Smitten Kitchen? Deb isn't sure, but she said, "I'm hoping that I'm speaking about things in real language. I hope that I'm not pretending to be something I'm not, pretending cooking is something that it's not. I just think, 'Okay, so this is super hard to try to cook this with like a kid underfoot.' Why would I lie about that? Because this is real and we're all dealing with this. I kind of do it [the blog] to share the burden a little bit, like, 'Why should I feel like I'm carrying all this myself when we're all dealing with this?'"
Perelman is ever hopeful, whether it comes to the latest recipe she's testing or the future of food blogs. "I really do like the fact that that you can have a long, crappy day, and make a recipe that's new and fun, and it can be the highlight of your day." As for food blogging, Deb said, "You know, it didn't begin and end with me, and...I know that blogs sound like a very dated thing, but I always feel like if you're trying to get yourself out there, put yourself out there. So what if you have ten people reading? When somebody wants a link to your clips, there it is."
For more pearls of wisdom from Deb Perelman, check out part 1 of her Special Sauce interview.
The full transcript for this week's episode can be found over at Serious Eats.