I don't know how many serious eaters have heard of the brilliant, food-loving, and thought-provoking artist and writer Maira Kalman, but I've been a huge fan of hers for a long time now. So when I heard that she had recently co-written (with Barbara Scott-Goodman) and illustrated a cookbook, Cake, I knew I had to have her on Special Sauce.
As an artist, Kalman seeks to represent joyful, meaningful moments: "All comfort is temporary. We know that to be a fact. But when you understand that, then you can really allow yourself to look at those moments during the day, and they become very important, and they're very shining moments.... And I think those are the happiest moments that people have, when you're alone and a fleeting something happens, and you feel a sense of joy. So, I'm looking for those."
"Room service breakfast in bed. Let's start with the basics. Usually, I've spent time traveling a lot, and I order breakfast in bed because I want to see how they serve it and what the dishes are and what's the tray in, what's the napkin, and I photograph it, and I do drawings, and I've done pieces for magazines. So, it's professional on my part. It's professional research. But I adore all the trappings of table settings and what goes around it. I would like to work in a hotel. I worked as a maid in an Irish castle for a few weeks, and that was heaven. I can see doing that. I'd like to get a job in a hotel, serving somebody else breakfast.
In this episode, you'll hear about what she'd serve for that hotel breakfast (in great detail), plus why she dislikes dinner parties and her special love for chairs that have been abandoned on the street.
Next week, we'll get into Kalman's new book, Cake, but this week's conversation will provide plenty of sustenance in the meantime.
The full transcript for this week's podcast episode can be found at Serious Eats.
In part two of my terrific interview with Smitten Kitchen's Deb Perelman, we move from the creation of her blog into book writing (her second book Smitten Kitchen Every Day: Triumphant and Unfussy New Favorites was just published in October 2017), and how social media has (or hasn't) changed what she does.
The first thing I learned was that writing books was never part of Deb's grand master plan: "From 2003, I had been hearing from agents and editors. No, I did not think I needed to write a book. I thought it was like...'Why would I need a book? The web is all I'll ever need.' And that was really very much my mindset. It's so ridiculous to say this, and it's so insulting to somebody who really wants to write a cookbook, that I was so flippant about it, but I had to be talked into it."
Deb admitted that she was more "terrified" than anything else when her first book was published, particularly about how it might be received: "It was actually going to ruin...take the blog down with it when the book was panned. These were live and real things that were in my head, until the first day that it maybe hit the bestseller list, and then I was like, "Okay, one week of not thinking this way. Let me see if I can make it to next week."
I guess it isn't surprising that it did so well, in light of the fact that 85% of the recipes were new and couldn't be found on her blog: "I wanted it to be of value. I was really concerned about long-term readers feeling like this was not a book for them. It had to be of value to them. I wasn't going to ask you to buy stuff I'd been giving you for free, like you didn't know how money worked, you know?"
Deb's concern for her readers getting the most out of the work she does also plays into the way she uses social media: "You have to know what you're selling, I guess. For me, it's the stories, it's the recipes. So, I always felt social media has to meet people where they are. If you want to find out about my site on Facebook, let me show up on Facebook and be there. If you want to get your news on Twitter, I will be in all those places. I will meet you there. But I'm still going to tell you what I'm doing, where I'm doing it, if that makes sense."
Perhaps what's so surprising about Deb's success, in the end, is that she has kept Smitten Kitchen a one-woman show. "It's not the smartest thing I've ever done...It's not making me feel younger. I do my own everything. And part of it is that I...You could say I'm a control freak, but it's more that who else...How are you going to answer email for me? How are you going to write for me? How are you going to edit photos? It's all my vision."
To hear more about that vision and what makes the person behind Smitten Kitchen tick, you're just going to have to tune into the show.
The full transcript for this week's podcast can be found over at Serious Eats.
A week after sitting down with Elise Bauer of Simply Recipes, I got to reminisce with another seminal food blogger: Deb Perelman of Smitten Kitchen. Deb started Smitten Kitchen in 2006, the same year that Serious Eats launched. Twelve years later, Smitten Kitchen has millions of readers who come to the site for both her fine recipes and her realistic portrayal of her insanely busy city life, testing recipes and posting on her blog with two young children underfoot. Somehow she's managed to also write two best-selling cookbooks, The Smitten Kitchen Cookbook, and her recently published Smitten Kitchen Every Day: Triumphant and Unfussy New Favorites.
When I posited that one of the reasons Smitten Kitchen resonated with so many people is Deb's ability to laugh at herself and readily admit to failure, she responded, "Yeah, I thought that was so strange, that we were supposed to pretend we were perfect. How hard would that be to maintain? I'd last maybe a day, like a week perhaps...That's not life."
What explains the success of Smitten Kitchen? Deb isn't sure, but she said, "I'm hoping that I'm speaking about things in real language. I hope that I'm not pretending to be something I'm not, pretending cooking is something that it's not. I just think, 'Okay, so this is super hard to try to cook this with like a kid underfoot.' Why would I lie about that? Because this is real and we're all dealing with this. I kind of do it [the blog] to share the burden a little bit, like, 'Why should I feel like I'm carrying all this myself when we're all dealing with this?'"
Perelman is ever hopeful, whether it comes to the latest recipe she's testing or the future of food blogs. "I really do like the fact that that you can have a long, crappy day, and make a recipe that's new and fun, and it can be the highlight of your day." As for food blogging, Deb said, "You know, it didn't begin and end with me, and...I know that blogs sound like a very dated thing, but I always feel like if you're trying to get yourself out there, put yourself out there. So what if you have ten people reading? When somebody wants a link to your clips, there it is."
For more pearls of wisdom from Deb Perelman, check out part 1 of her Special Sauce interview.
The full transcript for this week's episode can be found over at Serious Eats.