As we came to the end of the first part of our conversation, Andrew Rea had just started producing and hosting Binging with Babish, which I think is the most exciting, engaging, and just plain fun short-form cooking video series out there. Andrew still had his day job, and his obsessive, perfectionist nature meant that sleep was at a premium. (How obsessive is Andrew? He irons his apron at least three times for each episode.)
On today's episode of Special Sauce, we find out just how Binging with Babish became a true viral sensation, and how it became both his meal ticket and his vehicle for realizing all his creative dreams. In addition to Binging with Babish, Andrew now hosts a more interactive show called Basics with Babish (which, thanks to Switcher, allows viewers to cook along with Andrew in real time and even comment) and he's published his first book Eat What You Watch: A Cookbook for Movie Lovers. The way Andrew tells it, it involved a lot of hard work, luck, vision, and more than a little craft.
As to his what he thinks his special sauce is, Andrew says, "I try to do everything I can do to push myself out of my comfort zone. It's rewarded me the whole way. There have been stumbles of course but...The point of the story is that, yes, it's scary, but sometimes you've got to see if you can swim. You've got to jump in the deep end."
So if you've ever been tempted to jump into the deep end with a creative project, or if you just want to hear a unique digital media success story, you'll want to dive into the second part of my conversation with Andrew Rea.
I have to say that most YouTube cooking shows leave me cold. There's a little too much shaky cam footage and a few too many unfunny asides, and not enough serious, engaged cooking for my taste. So when Kenji told me about Binging with Babish, I watched one episode and got hooked. And I'm not alone: More than two million people now subscribe to the show.
I got so hooked that I had to have its creator, Andrew Rea, on Special Sauce. And I'm glad I managed to track him down: During our chat, Andrew revealed himself to be as smart and interesting and focused and idiosyncratic as the show itself. Which makes sense if you listen to how he puts the show together: "Every episode takes a bare minimum of 30 hours, sometimes up to 60 or 70 because I'm a one man band. I shoot it myself, I edit it myself, I color correct, I do the voiceover, all in my apartment, just me."
Here's the kicker: Up until a few months ago he also had a demanding full-time job, forcing him to work on Binging with Babish in the spare time he didn't really have. So if you've ever wondered what it takes to both produce a YouTube cooking series worth watching and develop a huge audience for it, check out this week's Special Sauce, which is just part one of my chat with Andrew (or should I say Mr. Babish?). When you do, I'm sure you will check out Binging with Babish yourself, and maybe his new series, Basics with Babish, too.